Who is your customer?

One of the big questions while building a business is to understand who is your customer. Not the one you would like to be, but the real people signing up to try your service and people that will keep paying later on.

I’m building some subscription based services and this is like the biggest question at this moment. I want to understand who is the customer that will stay for a longer time paying for a service or benefit I can deliver.

The pricing is a big issue for me. I want to be affordable. People will feel like it is cheap. Well, you can pay more if you want to. But the first image they bring is that service will be basic, but it can become premium based on deliverables and scalability of the service.

Most people building SaaS product need to understand how is part of their community. And bring those people closer. They may need some time to start talking, but they will talk. And we need that feedback, the real one that can bring new energy or new opportunities to connect with real life problems and understand how can we help our clients for real.

You don’t need 1 million customers, but you need some customers that use your product on a daily basis and want to share their experience. They may not be the most profitable customer, but you can test what they are bringing to a larger audience and understand if that’s a real issue or not.

— Daniel Wildt

This reflection came up back in May 24th 2019, listening to Rework Podcast, episode: Mailbag 4, minute 3:22. When Jason was asked about basecamp being used in the enterprise and pricing model. You need who will be using your product and who are you bringing value to.

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