Dave McClure and pirate metrics for startups!

Dave McClure is the guy behind “Pirate Metrics”.

AARRR, a simple acronym, but extremely powerful! Dave is founder of 500 Startups too.

Regarding AARRR, you need to understand that developing customers can be categorised in some important steps:

A – Acquisition, gathering customers to the process.
A – Activation, making leads to become real customers. So… they are using your service.
R – Retention, making sure people love your product and want to continue using it.
R – Referral, they love so much they want to tell other people about you. You are important.
R – Revenue, you get to keep other people money in exchange for a great customer service and quality. :)

Here’s a presentation about AARRR metrics:

And here’s a great biz talk with Dave McClure and Jason Calacanis (This Week in Startups):

If you are looking for some material in Portuguese related to AARRR, check this presentation from Rafael Helm.

Seleção Musical 1/Maio até 4/Maio #SomDoDia

Essa foi a seleção musical (#SomDoDia) da semana:

1/Maio – Nei Lisboa – A vida inteira

1/Maio – Nei Lisboa – Romance

2/Maio – Charlie Brown Jr – Céu Azul

3/Maio – Roy Orbison – I Drove All Night

4/Maio – The Outfield – Your love

Todos os dias, 20h55min, no http://facebook.com/danielwildt, rola o #SomDoDia. Todos os domingos, 21h30min, um resumo da semana com as músicas que foram indicadas.

Mark Cuban – Entrepreneurship talk with Jason

Mark Cuban took the Dallas Mavericks to a new level. He is the Mavs owner since 2000. The team before him had like 40% win/loss percentage and from 2000 on, they improve a lot, going for almost 70% in regular season. Great numbers and one word for that: intensity.

They got into the NBA Finals in 2006 (Heat was champion) and finally had the Championship in 2011 (against Heat) .

Check his interview with Jason Calacanis, not on basketball, but into business and all related to the world of entrepreneurship.


Startup and business talk with DHH and Jason

There’s this channel on youtube called This Week in Startups, from Jason Calacanis, where we can check some great interviews and great discussions about business, startups and entrepreneurship.

One of the interviews I liked most are from DHH (David Heinemeier Hansson).

He was on the show back in 2011, great moment!

And he was on the show again back in 2013. They talk about business, 37signals (now basecamp), they talk about remote work (book ahead!). Great talk. Check it out!

How bad do you want it?

I was thinking about some goals. About what I want to achieve. The end of the year is approaching… so I guess it’s quite normal to start thinking about next year plans.

When I first saw this video, the impact was both the restless guy training and the sentence:

When you want to succeed as bad as you want to breathe, then you’ll be successful.

It shows that we need to keep focused on what we want to achieve.

Help you creating constraints, so you can stop and change direction faster. Evaluate your progress frequently.

Make it happen!

You may wanna see a basketball version and with the real guy (Eric Thomas) telling the story. More on Eric Thomas? Check his website! Learn more about him.

I am …!?

In order to start saying “I am …!“, we need first to ask a question. And it can be: “Who am I?“. Sometimes that question is a huge question. Then we can start with a different question like “How do I want to live?“. Just to think about a life style.

Or… maybe just think about your dreams.

When we start “downloading dreams” into real life, transforming them into projects, we start facing and struggling with reality. And it’s only our choice to keep moving and seeking for finishing those projects, or stop and learn. And with finishing, what we want is that “fulfillment feeling”.

We can start to understand better our brain.

But inside our brain, or our hearts, it’s our purpose.

My take is that everybody should think about purpose. You should be living your passion. Even if it’s not everybody’s passion.

About “Who am I?”. I don’t to know who you were, or who you want to be. We can start looking in a different perspective. Outside in.

Think of you as a product or service to help the world to become a better place. Ok?

Have you ever thought about that?

So start thinking about that. I can wait… :-)

Now, let’s answer questions like:

  • Who do I help?
  • How do I help?
  • How people find me, and how do I deliver what I do?
  • How do I interact with people?
  • What do I get from that? What do I give?
  • What do I do?
  • What do I have?
  • Who helps me?

Those are questions we usually answer when thinking about a business model and understanding a product/service, looking at a Business Model Canvas.

But in this case, the perspective is based on a Business Model You!

Think about you!

Build your purpose and think about how to transform who you are in what you do!

And… don’t wait for a script. Build your own. Find freedom.

Find your way to wake up without the help of an alarm clock.

Find your peace.

Find your pace.

Find your place.

Find yourself.

Happy 2013 to you.