Dave McClure and pirate metrics for startups!

Dave McClure is the guy behind “Pirate Metrics”.

AARRR, a simple acronym, but extremely powerful! Dave is founder of 500 Startups too.

Regarding AARRR, you need to understand that developing customers can be categorised in some important steps:

A – Acquisition, gathering customers to the process.
A – Activation, making leads to become real customers. So… they are using your service.
R – Retention, making sure people love your product and want to continue using it.
R – Referral, they love so much they want to tell other people about you. You are important.
R – Revenue, you get to keep other people money in exchange for a great customer service and quality. :)

Here’s a presentation about AARRR metrics:

And here’s a great biz talk with Dave McClure and Jason Calacanis (This Week in Startups):

If you are looking for some material in Portuguese related to AARRR, check this presentation from Rafael Helm.

Seleção Musical 1/Maio até 4/Maio #SomDoDia

Essa foi a seleção musical (#SomDoDia) da semana:

1/Maio – Nei Lisboa – A vida inteira

1/Maio – Nei Lisboa – Romance

2/Maio – Charlie Brown Jr – Céu Azul

3/Maio – Roy Orbison – I Drove All Night

4/Maio – The Outfield – Your love

Todos os dias, 20h55min, no http://facebook.com/danielwildt, rola o #SomDoDia. Todos os domingos, 21h30min, um resumo da semana com as músicas que foram indicadas.

Mark Cuban – Entrepreneurship talk with Jason

Mark Cuban took the Dallas Mavericks to a new level. He is the Mavs owner since 2000. The team before him had like 40% win/loss percentage and from 2000 on, they improve a lot, going for almost 70% in regular season. Great numbers and one word for that: intensity.

They got into the NBA Finals in 2006 (Heat was champion) and finally had the Championship in 2011 (against Heat) .

Check his interview with Jason Calacanis, not on basketball, but into business and all related to the world of entrepreneurship.